Founded in Wellesley, MA, in 1967, EMS operates more than 80 stores in the Northeast and mid-Atlantic region. REI has more than 100 stores nationwide and has significantly expanded its Northeast presence over the past decade.
Here's the REI press release announcing the new store. A New York Times article provides some additional details.
Here's a very funny New York Times article about the EMS store, visited shortly after its opening in 2009.
And for an article from a real estate watcher's perspective, check out this piece from Crain's New York Business.
“Equipped” is an AMC Outdoors blog, written by Matt Heid. In addition to his blogs and freelance work, Matt works part-time as a sales specialist for REI Framingham.