Go GaGa

Part 8 in an ongoing series highlighting Northeast-based gear companies. Based in Greenfield, Mass., Go GaGa produces a distinctive line of messenger and shoulder bags with several unique features designed specifically for young parents and nursing mothers.

Most striking is the shoulder strap. Messenger bags typically use a piece of wide nylon or other similar material, which has the potential to uncomfortably focus weight across a narrow area. The Go GaGa line instead uses a swath of fabric that can be spread across the shoulder to distribute weight. It also eliminates direct pressure on the breasts—a boon for nursing mothers. (Don't worry guys: "The bag is also designed for Dads, including a sliding shoulder pad that cinches the strap for a more masculine look and feel.")

Launched in 2007, Go GaGa currently offers three styles of bags, each of which is roomy enough to accommodate diapers, baby bottles, breast pumps, and anything else a new parent might need. They even include a matching changing pad for diapering on the go. (They also fit plenty of non-baby stuff as well.) Their best value is the Gondola Bag ($98); the Messenger Bag ($118) offers the most room. Check out all their products here.

Go Gaga bags are made from an eco-friendly 72 percent post-consumer recycled fabric and manufactured in Vietnam.

Support your Northeast gear companies! Check out the others I've profiled in recent months:

Dermatone (Windsor Locks, Conn.)
Delorme (Yarmouth, Maine)
Ibex Outdoor Clothing (White River Junction, Vt.)
Jetboil (Manchester, N.H.)
New England Ropes (Fall River, Mass.)
Nemo Equipment (Manchester, N.H.)
Orion Signal and Survival Products (Easton, M.D.)

Equipped” is an AMC Outdoors blog, written by Matt Heid.